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Creates the best-looking interfaces with better usability by practicing good design

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Website, Web App & Mobile App Screens

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TIPS

When designing an enterprise product with a complex system, take visual and logical grouping into considerations.

Visual grouping is how we group similar elements to help the users recognize patterns and simplify the complex form. In comparison, the logical grouping is how we group functions based on their relationship to help the users identify the order of operations and flow of actions in the system.

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CASE STUDY

According to ArcTouch 2017 report, only 12% of workers are using a mobile enterprise app due to poor usability design issues, and 70% of people said their most-used enterprise mobile app was not intuitive.

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DEFINITION

What is the design debt?

Design debt is the outcome of hasty implementation, compromises, and postponed or skipped design verification that can damage the user experience's integrity.

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ARTICLE & BLOGS

It's not you. Bad doors are everywhere.

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QUOTE

"The public is more familiar with bad design than good design. It is, in effect, conditioned to prefer bad design, because that is what it lives with. The new becomes threatening, the old reassuring."

— Paul Rand

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WORD FOR THE NEW WORLD

Apartmentalization

Apartmentalization is defined as stacking of user interface elements such as buttons in an unfashioned manner that impacts users' decisions and the layout's integrity.

The term suggests that the UI looks like an apartment that occupies almost the screen's real estate and doesn't provide significant value or benefit to the user.

As a result, it only adds to the noise and friction.

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